Have you heard of ingame advertising (IGA)? It refers to the use of computer and video games as a medium in which to deliver advertisement. Recently FLYFF Philippines is implementing this and I think it’s first client is Nescafe. You read that right, a coffee maker giant is advertising in one of the most popular MMORPG here in the Philippines. They are promoting their latest product (Nescafe 3 in 1 Perfect Mix) through quest. Here’s the quest details:

The Nescafe 3in1 Perfect Mix Quest

Quest Objective: Gather the three different ingredients for the special coffee drink that Pang requests. In exchange, Pang will give you a sample of the special coffee which will give you a significant character boost.

Quest Rewards: Get any of the three special Nescafe Potions:

1) Nescafe 3in1 Potion (Original) — boosts Defense +30% for 30 minutes
2) Nescafe 3in1 Potion (Intense) — boosts Critical +5% for 30 minutes
3) Nescafe 3in1 Potion (Sweet ‘n Creamy) — boosts Attack Speed +5% for 30 minutes

Quest Details:
1) Talk to the Pang that is located just outside the north entrance of Flaris Town. He will give you the quest.
2) Get the requested ingredients of the special coffee drink: Coffee, Creamer, and Sugar. You can get these items by killing monsters. Note that the items dropped are random.
3) Once you’ve completed all three ingredients, return to Pang. He will give you a 3in1 Perfect Mix Box.
4) Double-click on the 3in1 Perfect Mix Box to get any of the special Nescafe Potions. They will be given by random.
5) The quest can be re-taken as many times as you want.
6) Quest duration is from June 14, 2007 to August 29, 2007.

Expect more ads like this on other F2P games (eg. Perfect World, Ragnarok Online 2) because it’s just another way of generating income on the games we play. Benefits goes to both players and publishers, more money for them, better services for us! (I hope).

via FLYFF Forums [link]